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Jan Benedict Steenkamp : ウィキペディア英語版 | Jan Benedict Steenkamp Jan-Benedict E.M. Steenkamp is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Dr. Steenkamp is the author of Private Label Strategy: How to Meet the Store Brand Challenge and Brand Breakout: How Emerging Market Brands Will Go Global.〔(【引用サイトリンク】title=The emerging brand battle | The Economist )〕 In 2005, he was awarded the Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences” by the Royal Netherlands Academy of Arts and Sciences. He received his PhD, master’s and bachelor’s degrees from Wageningen University in the Netherlands, and a Doctor Honoris Causa from Aarhus University, Denmark. ==Books==
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